CINCOUNO is a fashion brand designed for edgy petite women by a petite woman.

We’ve been told all our lives we’ve got to settle for Fashion that doesn’t fit because “at least we’ve got something to wear”, but truth is there’s an underserved market of women below 5’4’ with different body shapes who also want to look fabulous and fashion-forward despite their height.

I know because I’m one of them.

Modeled after my own sense of style and prompted by my experience as a petite woman myself, CINCOUNO reimagines fashion for women 5’4’’ and below to satisfy a multi-hyphenate independent female who wants to look and feel “woman enough”: not cute and harmless, but sexy, powerful, resourceful, and freethinker.

Don’t settle for less.


Maiah Ocando, Co-Founder & Creative Director